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Privacy Policy

Privacy policy

DivingAdvisor is an online service that provides recommendations and services for diving centers, diving boats and diving shops and lots more. Our Web site is part of the DivingAdvisor® Media Network, which is owned and operated by SO.RE.MA sas. More details about DivingAdvisor can be found below under “Contact us.”
We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us. Before submitting your personal information to our Web site, please read this Policy carefully to learn about our privacy practices. By visiting DivingAdvisor’s Web site, www.divingadvisor.net, you are accepting the practices described herein.

  • What information we collect from you
  • How we use your information
  • With whom we share your information
  • How you can access your information
  • Your choices with respect to the collection and use of your information
  • How we protect your information
  • Children's privacy
  • External links
  • Visiting our Web site from outside the Italy
  • Your California privacy rights
  • Changes to this Privacy Policy
  • How you can contact us

What information we collect from you

In General.

We receive and store any information you enter on our Web site or give us in any other way. This includes information that can identify you ("personal information"), including your first and last name, telephone number, postal and e-mail addresses, user name and password. We may also request information about your diving travel plans, style, and preferences. You can choose not to provide information to us, but in general some information about you is required in order for you to enjoy the benefits of being a registered member. For example, only registered members are able to post diving reviews, participate in discussion forums, e-mail DivingAdvisor content to themselves and others, access members-only newsletters and diving content, and enter surveys, contests, or sweepstakes. In addition, some information is also required in order for you to ask us a question or initiate other transactions on our site.

Information About Others.

You will have the opportunity to provide contact information for other people through our Web site. You should obtain the consent of other individuals prior to providing DivingAdvisor with their personal information.

Information from Other Sources.

We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to other information about you. For example, if you visit DivingAdvisor by “clicking-through” from a site operated by one of our business partners, and you have registered with that partner, then information about you that you have provided to that partner may be shared with us. Examples of other information we may receive include contact information and demographic information. As another example, if you access third party services, such as social media services, through our Web site, we may collect information such as your user name, password, and other information made available to us through those services.

Automatic Information.

We automatically collect some information about your computer when you visit DivingAdvisor. For example, we will collect session data, including your IP address, Web browser software, and referring Web site. We also may collect information about your online activity, such as content viewed and pages visited. One of our goals in collecting this automatic information is to help us understand the interests of our users and customize your user experience.

Cookies and Other Web Technologies.

Cookies are small data text files and can be stored on your computer’s hard drive (if your Web browser permits). DivingAdvisor.net and its affiliated websites use cookies for the following general purposes:

  • To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit. We also may record your password in a cookie, if you checked the box entitled "Save this password for automatic sign-in." Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes.
  • To help us customize the content, website experience,and advertisements provided to you on our websites and on other websites across the Internet. For example, when you access a web page, a cookie is automatically set by us, our service providers, or our partners to recognize your browser as you navigate on the Internet and to present you with information and advertising based on your apparent interests. See Display of Advertising/Your Choices for more information about our online advertising practices and your choices.
  • To help measure and research the effectiveness of website features and offerings, advertisements, and e-mail communications (by determining which e-mails you open and act upon).
    The Help portion of the toolbar on most browsers should tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable most types of cookies. Please note that if you refuse to accept cookies, you may not be able to access many of the DivingAdvisor tools offered.

Our sites also may use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party Web site, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

Display of Advertising/Your Choices

Data collected to serve you with relevant advertising
DivingAdvisor and its affiliated websites are committed to providing you with relevant content and information across our sites. To do this, we may collect information about your diving-related searches, such as whether you are looking for diving sites or hotels, and use this information to serve you with ads on our sites or elsewhere online that match your apparent interests. So, for example, if you search for a flight to Florida on DivingAdvisor.com, you may see an ad for a Floridatravel package on DivingAdvisor.com or on another website you visit.

We do not share your personal information (such as email addresses) with unaffiliated third parties so they can serve you with advertisements.You can choose not to receive relevant online advertising on other Web sites, based on your diving-related searches on DivingAdvisor.com by unsubscribing the promotional messages in any such e-mail we send.

Data collected by business partners and ad networks to serve you with relevant advertising

Many of the advertisements you see on our web site are served by DivingAdvisor.net or its service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different Web sites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your apparent interests.


Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy so please refer to third parties web sites Privacy Policy.

How we use your information

DivingAdvisor uses the information we collect about you for the following general purposes: for registration and to manage your account, including to facilitate your access to and use of our site; to communicate with you in general, including to provide information about DivingAdvisor and invitations from the DivingAdvisor community; to enable us to publish your reviews, forum posts, and other content to the DivingAdvisor community; to respond to your questions and comments; to measure interest in and improve our products, services, and Web site; to notify you about special offers and products or services available from us or our partners that may be of interest to you; to otherwise customize your experience with DivingAdvisor; to solicit information from you, including through surveys; to resolve disputes or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection.
If you have signed up as the owner or manager of a diving center, diving cruise or diving shop listed in our web site, we will send you e-mail messages at the email address you provide to us.
Please review "Your choices with respect to the collection and use of your information" below.

With whom we share your information

DivingAdvisor may share your information with the following entities:

  • Third-party vendors who provide services or functions on our behalf, including business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.
  • Business partners with whom we may offer products or services in conjunction. You can tell when a third party is involved in a product or service you have requested because their name will appear either with ours or separately. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.
  • Referring Web sites. If you were referred to DivingAdvisor from another Web site, we may share your registration information, such as your name, email address, mailing address, telephone number and travel preferences, about you with that referring Web site. We have not placed limitations on the referring Web sites’ use of personal information and we encourage you to review the privacy policies of any Web site that referred you to DivingAdvisor.
  • Social Media Services. You can choose to access certain third party social media Web sites and services through our site (such as Facebook). When you do so, you are sharing information with those sites, and the information you share will be governed by their privacy policies. You may also be able to modify your privacy settings with these third party social media web sites.
  • Companies within our corporate family. We may share your personal information within our parent companies and domestic and international corporate affiliate companies and websites. This sharing enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial e-mail they send to choose not to receive such e-mail messages in the future.

We also may share your information:

  • In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
  • When we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of DivingAdvisor, our customers, or others; and in connection with our Terms of Service and other agreements.
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

If you choose to create a profile on DivingAdvisor, certain information in your profile will be publicly viewable and identifiable via your screen name. You will have the ability to view your profile as members of the public will see it. Additionally, if you choose to participate in our member-to-member communications programs, other DivingAdvisor members may contact you by using DivingAdvisor as an intermediary; however, DivingAdvisor will not share your email address with any other members nor display it any public manner. All DivingAdvisor members have the option to turn off the member-to-member communication features at any time.


Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.
We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our Web site receives or the most popular diving center and diving destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

How you can access your information

We take reasonable steps to ensure that your information is relevant to its intended use, accurate, and complete. You can access and update your contact information by visiting the Member Profile page on the DivingAdvisor Web site. You can close your DivingAdvisor account by contacting us at the email address listed below. We will send you an e-mail to confirm your request. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account in our archives, including for analytical purposes as well as for recordkeeping integrity.

Your choices with respect to the collection and use of your information

  • As discussed above, you can choose not to provide us with any information, although it may be needed to take advantage of certain features offered on DivingAdvisor.
  • You also can add or update information and close your account as described above.
  • As a registered DivingAdvisor member, you can modify your e-mail subscription choices at any time on the Member Profile page. Whether registered as a DivingAdvisor member or not, you also will be given the opportunity to unsubscribe from promotional messages in any such e-mail we send. Please note that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your DivingAdvisor account, without offering you the opportunity to opt out of receiving them.
  • Email Communications.DivingAdvisor.net wants to make it easy for you to take advantage of diving-related opportunities on our Web site. One way we do this is by sending you e-mail messages that contain information about your apparent diving travel-related interests. For example, if you search for a dive site in Maldives or reviews on DivingAdvisor.com, we may send you an email message reminding you about special airfare or hotel offers in Maldives. Similarly, if you receive an email about Maldives travel and demonstrate an interest in Maldives hotels, flights, or local travel reviews by affirmatively clicking on a link about Maldives hotels in the email, you may receive an email about Maldives hotel or flight offers. We believe these email messages will provide you with useful information about travel-related special offers available through our sites. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from DivingAdvisor, you will not be able to access portions of our site.

How we protect your information

We want you to feel confident about using DivingAdvisor, and we are committed to protecting the information we collect. While no Web site can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

Children's privacy

DivingAdvisor is a general audience site and does not offer services directed to children. Should an individual whom we know to be a child under age 13 send personal information to us, we will delete or destroy such information as soon as reasonably possible.

External links

If any part of the DivingAdvisor Web site links you to other Web sites, those external Web sites do not operate under this Privacy Policy. We recommend that you examine the privacy statements posted on those other Web sites to understand their procedures for collecting, using, and disclosing personal information.

Visiting our Web sites from outside Italy

If you are visiting our Web site from outside Italy, please be aware that your information may be transferred to, stored, and processed in the Italy where our servers are located and our central database is operated. The data protection and other laws in Italy and other countries might not be as comprehensive as those in your country, but please be assured that DivingAdvisor does take steps pursuant to laws in the Italy to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.

Changes to this Privacy Policy

DivingAdvisor may update this Privacy Policy in the future. We will notify our members about material changes to this Privacy Policy by either sending a notice to the e-mail address you provided to us or by placing a prominent notice on our Web site.

Contact us

If you have questions about this Privacy Policy, please contact us at:
Email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

SO.RE.MA sas
Piazza Matteotti 7
71036 Lucera (FG) Italy
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